Palm Desert Food&Wine™ 2017

Brands + Sponsors.


We are proud to announce the seventh annual Palm Desert Food & Wine™ — March 24-26, 2017.This event is organized by Palm Springs Life, California’s Prestige Magazine. The weekend takes place at The Gardens on El Paseo, in Palm Desert’s exclusive El Paseo shopping district.

Palm Desert Food & Wine™ kicks off with a four-course luncheon prepared by James Beard recognized chefs and includes premium wine pairings for each course. The Grand Tastings feature chef demonstrations on three stages, plus food and wine tastings from over 50 local restaurants and food vendors and over 85 premium wineries, vintners, spirits and craft breweries.

Sponsorship Opportunities
Palm Desert Food & Wine™ is a unique marketing opportunity to showcase your company among the top culinary, wine, and food service brands from around the world. The event is built around an integrated program that incorporates print, radio, social media, TV, internet, and direct mail advertising, as well as a vigorous public relations media campaign.

Demographics and Attendees
The readers of Palm Springs Life, many of whom attend Palm Desert Food & Wine™ and Fashion Week El Paseo™, are an extremely desirable group of consumers. During the week of these events, El Paseo experiences more than 25,000 visitors to the street. Hundreds of thousands more are exposed to information about the events and their sponsors through an intensive advertising, public relations, and word-of-mouth program.

  • 66% live in the affluent enclaves of Southern California
  • 34% live in luxury markets nationwide
  • The average household income is $373,800
  • Their average net worth is $3,040,000
  • The average age of the attendees is 35–60

In 2016, we welcomed more than 3,200 attendees at Palm Desert Food & Wine™.

Charitable Giving
Palm Desert Food & Wine™ supports the Friends of the James Beard Foundation.

Sponsorship opportunities available at Palm Desert Food & Wine™ are endless. We look forward to building a custom sponsorship for you to help meet your needs. 

Click here to learn more about 2017 Palm Desert Food & Wine™ Sponsorship Opportunities